About Us | World's Finest Chocolate

About Us

Making delicious chocolate for three generations

Since 1939, World’s Finest® Chocolate has crafted premium chocolate directly from the cocoa bean. By using only the finest raw ingredients and our unique family recipe, we ensure that every piece will satisfy your chocolate cravings.

Chocolate Gifts

World’s Finest® developed our gift offerings from the 1960s through the 1980s, selling to corporations around Chicago who gave our chocolate as gifts to their employees and customers. Many of our gift products can be personalized, making your gift extra special.


In 2006, World’s Finest® Chocolate acquired Queen Anne® from a cherry processor in Michigan. Since then, the classic good taste of America’s #1 Cherry Cordials has been made from our Chicago headquarters.


Our founder, Ed Opler, Sr., pioneered chocolate product fundraising, starting with our first customer: Zion High School. Just outside of the city of Chicago, the Zion HS band was the first group ever to do commercialized product fundraising. Since 1949, we’ve helped our customers raise over $4,600,000,000!

Mission Statement

Our Mission: To Deliver Extraordinary Value with Fun and Purpose.

Delivering Extraordinary Value with Fun and Purpose is what our employees aim to do every day. Our shared values include making delicious chocolate from our family recipe; providing high-quality, affordable products; offering fundraising solutions that are easy to execute; servicing our customers well; and working safely. It’s definitely fun to make chocolate, and it’s even more fun to make chocolate that makes a difference.

Whether you remember World’s Finest® Chocolate from fundraising as a kid, as a gift given with love, or are trying our chocolate for the first time, we happily welcome you as a part of our cherished family tradition.


World’s Finest® Chocolate attributes the company’s success to our winning combination of innovation & tradition. Founder Ed Opler, Sr.’s entrepreneurial spirit continues to drive us to try new and different things to move the company forward. And WFC also stays true to Ed Opler, Jr.’s tireless commitment to delivering the best quality and value to our customers. Today, CEO Eddie Opler continues to pursue excellence in chocolate making, encouraging every employee to contribute ideas, be willing to change and grow with the company. Under the watchful eye of the Opler family, our company has grown from a small chocolate manufacturer to the market leader in chocolate fundraising and a major player in retail and gift chocolates.

Our Core Values


  • Be Informed
  • Report Potential Hazards
  • Understand Safety Procedures
  • Clean Up Areas


  • Know Your Job – Be an Expert
  • Be Proactive
  • Resolve Issues
  • Deliver on Commitments


  • Dare to Be Great – Step Beyond
  • Seek Personal Growth
  • Help Others Grow
  • Ask for Help


  • Seize Opportunity
  • Embrace Change
  • Pursue Excellence
  • Be Flexible – Think “Why not?”


  • Be a Team Player
  • Build Relationships
  • Be Open & Honest
  • Respect Others’ Opinions
  • Listen . . .


  • Anticipate Customer Needs
  • Exceed Expectations
  • Request Feedback
  • Continuously Improve Service & Value

Fundraising Excellence

We Fund Communities™ One Chocolate Bar at a Time

At World’s Finest® Chocolate, we are committed to helping you achieve your fundraising goals. We have a vested interest in helping communities all across the country. This is why our new tagline, We Fund Communities™, stays true to our roots: who we are and what we represent. It is our brand promise. We are proud to partner with schools and organizations all over the country to help them reach and exceed their fundraising goals every single year. We pride ourselves in providing you with high-quality fundraising products with excellent service, at a value price. Our local sales representatives are ready to help you plan a successful fundraiser and our straightforward approach allows you to make the most money in the least amount of time, with the fewest headaches.